White Hat SEO Expert

White hat SEO Expert utilizes optimization strategies and tactics to focus on the human audience rather than on the search engines. A SEO expert is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines and develop content to include keywords or phrases in order to increase traffic to website.

Duties And Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Minimum Qualifications :

• 2+ years SEO experience
• Deep knowledge of Google algorithms and ranking factors
• Experience with Google Analytics and SEO

Core Competency Requirements :

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines
• Utilize basic programming and web design skills to enhance SEO