Social Media Expert

A social media executive is responsible for assisting with the planning of marketing strategies to grow online sales and traffic and engagement. Strategies can be wide like, posting daily content for continual growth, using images while posting on Facebook, increasing exposure of your communities with social buttons, running a campaign, leveraging social reviews to automate the influencer marketing.

Duties And Responsibilities:

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Interviews, hires, and trains social media team members
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces

Minimum Qualifications :

• Degree in Marketing or Social Media.
• 2 years of experience of Social Media Platforms, Advertising, Content Creation, Public Relations and Brand Marketing Experience, Editing Skills, Strong Verbal and Written Communication Skills.

Core Competency Requirements :

• Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users
• Assist with the general day to day administrative tasks.
• Producing a consistent brand message across all the social media channels.
• Regular monitoring the competitor social media sites and creating analysis report.
• Creating and promoting company blog on a weekly basis.
• Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
• Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
• Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.